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Web Site Design Advice

Take it from someone who knows... I've seen a lot of really good web site designs out there, and also a lot of bad web site designs.  The good designs are usually complex, and the bad ones are very amateur.

There is a way to create a complex-looking website without a great deal of web design knowledge.  It just takes a little attention to detail.
1.  Don't put too many graphics on any one page.  Break up things a bit, and create interest, and at the same time, allow your audience to browse around without having to wait forever to download everything.
2.  Check for typos and grammar.  This sounds very simple, but many people forget to spell-check their sites.  It's easy to forget, and nobody's perfect, but just make an effort to present your best work.  Your website is like a business card.
3.  Use one standard template, and stick to it.  Keep the theme of your site consistent.  This includes the size of your table structure, images, and text blocks.
4.  Don't use busy backgrounds or annoying music.  Stay away from annoying add-ons such as cursor changers and animation.
5.  Use clean-looking fonts, but make sure they're from the basic font families such as Arial and Times.  Not everyone has fancy fonts installed on their system.  If you must use something non-standard, include it as a graphic.
6.  Don't use frames.  Many sites from the 1990s started out by using frames to organize their site structures.  They tend to confuse search engine robots.  Now, tables and CSS are a clean-looking way to replace archaic frame structures.  Tables are also a great way to keep things consistent.
7.  Keep your navigation system simple.  Include a sitemap and archives if things get busy.
8.  Keep your content fresh and relevant.  Metatags aren't the only thing that search engine robots look for.  They are out there searching for sites with current data.  Keep the data relevant to what you promote.  For example, if you sell cars, then include articles such as car reviews, books related to cars, and car photography. 
 

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